Marketing for climate startups

—because planet-critical tech needs stories that land.

Trees on mountaintops cascading in the distance





Turn breakthroughs into visibility, trust, and funding.

→ Senior-level strategy and execution.
→ Measurable impact.
→ No full-time hire required.

Trees on mountaintops cascading in the distance

Narrative infrastructure for climate startups

Marketing strategy and execution, from foundation to shipped assets.

I work with climate startups to shape the story, build what’s needed, and get it into the world—quickly and clearly.
Strategy plus execution.
Zero ramp-up time.

A clear story.

A repeatable explanation.

A durable system you can build on.

Trees on mountaintops cascading in the distance

Turn breakthroughs into visibility, trust, and funding.

→ Senior-level strategy and execution.
→ Measurable impact.
→ No full-time hire required.

Trees on mountaintops cascading in the distance

When narrative becomes the bottleneck

Your technology is real. Your explanation isn't keeping up.

Early-stage teams make real progress before they have a crisp, repeatable way to explain what they’re building. That gap gets costly once more audiences start paying attention.

I set a clear narrative direction aligned with where you’re headed, then build the materials that actually get used:

  • a pitch deck that holds up without you in the room
  • a website that explains what you do without over-educating
  • a one-pager partners can forward without commentary
  • a messaging map that stays consistent across investor, customer, and partner conversations

This matters most when the risk is being misclassified — mistaken for something earlier, or something else entirely.

No agencies to onboard. No junior hires to manage. Just end-to-end narrative direction and shipped assets, embedded with your team.

Terraset logoEarth Advisors logoHuman Capital logo

Let’s pressure test how you’re being understood.

Let’s pressure test how you’re being understood.

You don’t need a full-time hire.
You need a strategic partner who can just run with it.

Schedule a conversation

Who I work with

Climate tech founders (and the partners who support them) when clarity and momentum matter.

Early–stage founders

You’re building something real, and the story needs to catch up before fundraising, partnerships, or launch.

Growth–stage teams

You need senior judgment and execution without adding headcount or slowing things down.

Funds & ecosystem partners

You want portfolio companies to show up clear, credible, and prepared for real scrutiny.

How teams typically engage

Most teams start with a focused engagement around a specific inflection point, then decide what ongoing support makes sense.

  • Focused sprint: when something needs to change quickly
  • Embedded support: when clarity needs to carry through multiple moments
  • Targeted review: when a senior second set of eyes is enough

Details and scope are discussed on a first call.

Ways we can work together

Whether you’re shaping your story, gearing up to raise, or supporting a fast-moving team—I deliver the strategy, assets, and execution you need, when and how you need it.

Why startups work with me

Your technology is real. Your story isn't keeping up.

I work embedded with technical teams at inflection points. Defining positioning, building collateral, and carrying the narrative through launch, raise, and scale.

  • Zero management overhead: No agencies to onboard or junior hires to manage. You get strategy and execution handled by one operator, end-to-end.
  • Climate-native experience: I've navigated these transitions inside climate orgs and alongside early-stage teams when the stakes are highest and the timeline is shortest.
Terraset logoEarth Advisors logoHuman Capital logo

How I work

Lead with trust.

No hype, no jargon. Just clear, credible storytelling that holds up under scrutiny.

Think upstream, then follow through.

I’m most valuable shaping positioning and narrative — and I stay involved to make sure it carries into the assets that actually get used.

Act like a partner, not a vendor.

I adapt to your stage and pace, protect founder bandwidth, and show up like someone who’s in it with you.

image of a river winding through trees

Hi, I'm Drew.
I’m the one doing the work
👋

What founders usually ask

How is this different from hiring an agency or junior marketer?
What if we’re not sure exactly what we need yet?
Can you help with fundraising or investor-facing work?
How quickly can you move?

What founders usually ask

How is this different from hiring an agency or junior marketer?
What if we’re not sure exactly what we need yet?
Can you help with fundraising or investor-facing work?
How quickly can you move?

Let’s pressure test how you’re being understood.

You don’t need a full-time hire.
You need a strategic partner who can just run with it.

Schedule a conversation